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The Mobile Media Company Extends Relationship With Europe's Largest 3G Mobile Operator '3 Publication date: Wednesday, 18 May 2005 Company Provides Mobile Games and Entertainment For 3 in Austria, Italy, and Hong Kong Oslo, Norway, May 18th, 2004. The Mobile Media Company, the personal broadcaster, (www.MobileMedia.com) today announced the expansion of its relationship with mobile operator ‘3’ with the launch of a portfolio of mobile games and entertainment services for 3’s customers in Austria (www.drei.at). Already partnered with 3 in Italy (www.tre.it) and Hong Kong (www.three.com.hk), Mobile Media provides 3 a range of mobile entertainment services, including a dedicated ‘Games Arena’ platform in Italy which remains within the top five best performing services on the operator’s deck. Mobile Media is focused on generating high volumes of premium rate mobile transactions from the global distribution of mobile and interactive content. In the past two years, Mobile Media has gained tier one position in mature as well as emerging mobile markets in Europe, Asia Pacific and North America. The company has closely cooperated with 3 in Italy, Hong Kong, and Austria to create one of the largest collections of 3G-enabled games available, and one of the most popular services on the 3 portal. 3 is the largest 3G Network operator in Europe. “Game Arena is one of the most popular services on our portal, and has been driving good traffic volumes from the start,” says Tiziano Tonti, Games Marketing Manager at 3 Italy. “The Service allows us to complete an already broad offering of services for our 3G customers by adding over 100 games from Mobile Media. The Mobile Media team has done a fantastic job creating and managing the Game Arena, and they have now become our preferred provider of games.” Fabian Seydewitz, Commercial Development Manager, Hutchison 3G Austria GmbH agrees. “The addition of Mobile Media’s games portfolio to our mobile entertainment offering is going to be a real subscription driver. The response to the service in Italy is a great endorsement to the games themselves and how well they have been made and marketed.” “The increasing popularity of our games has been very rewarding for us,” says Jan Tore Klepp, Executive Vice President and General Manager of Entertainment for The Mobile Media Company. “Since our launch in Italy last May, we have seen an incredibly strong month-on-month growth, while reaching a substantial portion of the subscriber base. This proves that our mobile games are reaching the right people—the mobile gaming community—and, to a great extent, the general mobile subscriber. The popularity of the service also proves the power of combining compelling content with innovative marketing, while delivering a great user experience.” Mobile Media’s managed service approach enables rapid time to market of its products and services, with operator-friendly business models that require minimal upfront investment by its distribution partners. The company also provides guaranteed access to tested quality mobile entertainment from its extensive catalogue. About Mobile Media The Mobile Media Company is the leading producer and global distributor of branded, made-for-mobile entertainment, interactive TV formats and mobile marketing concepts. The Company currently engages with an audience of over 500 million mobile throughout Europe, North America, South America and Asia Pacific, working in partnership with mobile network and portal operations, media companies and brand managers and agencies. Mobile Media is headquartered in Oslo, Norway, with offices and technology development centres in UK, Romania, Hong Kong, China and the US. Mobile content providers should contact Mobile Media at . To partner with Mobile Media, please contact us at . For all other enquiries, please contact or visit us online at www.MobileMedia.com. About 3 A division of Hutchison Whampoa, the 3 Group together with Hutchison Telecommunications International, is the leading global player in the 3G arena, holding licences in ten markets with total population coverage of approximately 175 million. In less than three years, H3G has built an entirely new network, achieving probably the fastest rollout of a radio network in the entire telecom industry. Marketed globally under the 3 brand, H3G is the first operator in the world to provide dual-mode 3G services. To date, commercial 3G services has been launched in Italy, the UK, Australia, Austria, Sweden, Denmark, Hong Kong and Israel. Hutchison has recently announced more than eight million customers in March this year. For more information about 3, please visit www.three.com |
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