Strongmail Systems Introduces First Complete Infrastructure To Solve Email Deliverability Crisis
Monday, 18 July 2005 16:25 EST
StrongMail 3.0 Email Application Server Developed on Service-Oriented Architecture Delivers Industry's Only Live Updates and Self-Diagnostic Tools for Delivery Assurance
REDWOOD SHORES, CA.-July 18, 2005 - StrongMail Systems, the innovation leader in digital messaging infrastructure, today announced the availability of StrongMail 3.0. Having built the world's first email application server, the company's latest release further demystifies email deliverability with the introduction of enhanced reporting and self-help delivery diagnostic features, more comprehensive Bounce Management, Actionable Reporting for optimal deliverability and Live Updates for ongoing compliance with ever-changing industry standards, regulations and best practices required for proactive deliverability success. StrongMail 3.0, a software solution, is now also available as a turnkey appliance.
Although the adoption of email as a business-critical channel for communication and commerce has reached unprecedented heights, the infrastructure supporting email applications has remained at a standstill. Most enterprises, service providers and independent software vendors (ISVs) develop custom software for dynamic content, message tracking and infrastructure administration and rely on freeware-based Mail Transfer Agents (MTA) for message delivery. This approach does not scale, is not able to keep up with the rapidly changing and challenging email delivery environment and lacks visibility and reporting. Instead of focusing on their core business, companies are left trying to account for the 25 percent of emails that on average go undelivered. As the challenges faced by email senders are primarily infrastructure-dependent, StrongMail's response is to provide a standardized, complete email infrastructure solution - empowering companies to focus on their business instead of the underlying "plumbing."
"As our business grew the performance of our original email infrastructure crumbled leaving emails undelivered. Also the lack of reporting gave us little visibility into the success of our customers' email correspondence," said Ojas Amin, CTO of Email Service Provider mobileStorm. "Not only did StrongMail's email application server increase our performance 20 times, it also significantly reduced IT costs - allowing us to focus on value-added features to help us and our customers generate additional revenue. Now with 3.0 we can quantify our delivery rates, isolate the reasons for failure and diagnose the underlying causes. Only StrongMail enables us this level of granularity to ensure delivery success."
StrongMail 3.0 Raises the Bar on Email Infrastructure with Unique New Features to Assure Deliverability
StrongMail 3.0 provides the only comprehensive and complete email infrastructure needed to demystify email deliverability and successfully manage outbound email communications including:
* Live Updates [NEW] - provides automated, continual compliance with ever-changing bounce rules, spam-filtering and ISP standards. Operating like automated PC virus definitions, Live Updates provide ongoing assurance that an organization's email infrastructure is always up-to-date and tuned for optimal deliverability.
* Smart Bounce Management [NEW] - measures email deliverability for easier management by drilling down from the dashboard report to a failure-specific description of likely causes of the failure and suggested actions to correct the problem. Taking the "mystery" out of email deliverability, email senders are armed with the actionable information needed to assure success.
* Recipient Feedback Management - improves insight into message tracking results (e.g. opens and clicks) including comprehensive reports and logs that identify and sort customer replies, unsubscribe requests and complaints for fast and appropriate response.
* Dynamic Messaging - leverages email for one-to-one communication with recipients utilizing a flexible, open personalization and dynamic content engine
* Intelligent Differentiated Sending - ensures email delivery with the industry's most advanced email sending architecture that features virtual routing, adaptive message queuing and a wide variety of domain controls (such as speed and network connection throttling).
* Sender Reputation Support - protects brand and reputation while ensuring email regulatory compliance by supporting IP and signature-based email authentication, embedded accreditation, reputation ratings, CAN-SPAM tag insertions and compliance checking.
* Service-Oriented Architecture - offers universal accessibility by any business system.
"StrongMail 3.0 provides a complete email infrastructure with unmatched visibility into delivery rates that demystifies the promise of deliverability," said Frank Addante, Founder of StrongMail Systems. "There is no better solution for enterprises, service providers and ISVs to get their email delivered, ensuring the good reputation of legitimate senders while extending the value of their email communications."
Availability
StrongMail 3.0 is available today from StrongMail Systems as software or a "turn on and go" appliance. For more information, contact StrongMail Systems at or .
About StrongMail To provide enterprises, service providers and ISVs with the performance, delivery, visibility and control needed to maximize the value of the email channel, StrongMail Systems built the world's first email application server; a complete infrastructure for email delivery. StrongMail software, powered by patent-pending AMP Technology™ (Asynchronous Memory Processing), includes an MTA optimized for email delivery, a message assembly engine for dynamic content, advanced message tracking, intelligent bounce management, Live Updates for deliverability, and clustering capabilities such as an email optimized load balancer. StrongMail leverages a Service-Oriented Architecture (SOA) for easy integration with any business systems via Web Services (SOAP/XML) or SMTP. StrongMail exceeds the performance requirements of even the most demanding enterprises and service providers with the ability to assemble, deliver and track over one million highly-dynamic messages on a single, standard server.
About StrongMail Systems StrongMail Systems, the innovation leader in digital messaging, is the only company that has solved the email challenge at its core, thereby empowering businesses to fix, enhance and extend their email communications. StrongMail Systems has pioneered the email application server - the industry's first complete, fully integrated infrastructure solution for outbound email. Companies use StrongMail software to email-enable disparate business assets, and deliver marketing messages, order confirmations, and other transactional communications seamlessly and in real-time. StrongMail is application agnostic and easily integrates with CRM, e-commerce and financial applications, as well as custom developed solutions to unlock the potential of email for enterprises, service providers and ISV's. Founded in 2002, StrongMail Systems is privately held and funded by Sequoia Capital and Evercore Ventures. The Company is headquartered in Redwood Shores, CA, and can be found on the Web at www.strongmail.com.
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