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eBay Pushes Electronic Recycling
Author: Jeremy C. Wright, Staff Writer
Friday, 07 January 2005, 20:29 GMT

In a surprise move, eBay announced yesterday that they were supporting a new program called RETHINK to encourage consumers and companies alike to recycle more of the roughly 400 million electronic products that get through away every year.

The new site, available at www.ebay.com/rethink will be a central location where consumers can resell, recycle or donate used electronics.

The program is a massive step in the tech industry which has largely ignored the problems inherent in disposing of the toxic materials that make up computer parts, says Ted Smith, senior strategist for the Silicon Valley Toxics Coalition.

"There is a growing awareness of the magnitude of the problem, and we'd rather have an industry-driven solution than a government one," Intel CEO Craig Barrett says. The No. 1 chipmaker will help create advertising campaigns promoting reuse and recycling of computers. "EBay is a powerful way to spread the message" to its 125 million users, Barrett says.

eBay is also partnering with IBM, HP, Apple and UPS, among others. Each company will offer web links with information on the individuals company’s recycling programs to encourage other companies to do the same.

"We should have a system that makes it as easy to get rid of an old computer as it is to buy a new one. I applaud all of them," says Kate Krebs, executive director of the non-profit National Recycling Coalition. "In most households, computers are thrown out, handed down to kids or end up in the garage."

The tech industry also has been criticized for shipping discarded PCs overseas, to areas such as China.

"The U.S. was exporting harm," says Mark Murray, executive director of Californians Against Waste, sponsor of the state's aggressive electronics-recycling law. It calls for the elimination of waste stockpiles by 2008.

Thursday, May 12, 2005

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