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Mobile TV One Step Closer In Europe Author: Tarek A., Staff Writer Saturday, 27 November 2004, 00:27 GMT The European Telecommunications Standards Institute (ETSI) has announced that DVB-H (Digital Video Broadcast - Handheld) is to be adopted for mobile TV services in Europe. "This announcement is an important step forward in making commercial mobile TV services a reality," said Richard Sharp, Vice President of Rich Media at Nokia. He goes on to say that "DVB-H is a groundbreaking technology that will facilitate the widespread adoption of mobile TV around the world. We are delighted that ETSI has adopted the DVB-H standard for Europe and started the trend for the global adoption of DVB-H." DVB-H is a standard specified by the DVB Organization specifically for the broadcast of TV-like content and data to handheld devices, such as mobile phones, which have unique requirements in terms of power consumption, screen-size and mobility. This will enable the simultaneous transmission of television, radio and video channels to mobile phones simply by including an additional integrated receiver to the device. Nokia, who showcased the first live end-to-end mobile phone TV broadcast over a DVB-H network in June, plans to release a handset integrating DVB-H in 2006. The demonstration was enabled by the Nokia Streamer, the first mobile DVB-H receiver designed specifically for pilot purposes, which can be attached to a mobile phone much like a battery pack Nokia has even started a DVB-H pilot Scheme in the United States along with Crown Castle Corp. The pilot, which started in October in the Pittsburgh, PA, area, aims to prove and test the feasibility of DVB-H technology and related service systems. Though some Mobile TV services using other technology, MobiTV in the US for instance, are already giving people TV on their phones, these services are of a much lower quality than the DVB-H technology can provide. However developers and potential investors will find it comforting that users are already looking for ways to get TV on their mobile despite the poor quality of service currently available.

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