Business Software Products announces AMS Enterprise

A Fresh Solution to Make an Email Marketing Campaign Effective. BSP Comes Up with a New Level of Functionality

Business Software Products announces today the release of the newest version of AMS Enterprise, a utility for mail marketing that has gained confidence of a great number of corporate users and SMEs worldwide. This fully-fledged suite for bulk mail processing is a must for any enterprise aimed at making its email campaign effective.

The software is developed in compliance with anti-spam regulations. AMS
v.2.52 incorporates several modules responsible for importing and updating mailing lists, formation and automated dispatch of mail, incoming message processing and statistics compilation. The built-in SMTP server, Mail Merge templates, Message Editor and Mail List Manager make it an ideal standalone solution for email marketing.

The summary of the program's line of duty is as follows: AMS imports a mailing list from a source database, filters out entries matching exclusion rules, forms a personal message, dispatches it based on the delivery preset and tracks down the recipient's response. AMS enables businesses to manage the delivery of bulk email to large lists of contacts at a reasonable price. Multithreaded architecture and the ability to run several mailings at one time result in amazing speed of performance.

Mail Merge templates will help you to make messages more personal by inserting the content of specified mailing list fields or applying rules. The Message Editor, which is integrated with the templates, will help to insert tracking links and opened message counter into the body of the message along with pictures, tables and attachments.

The new enhanced version provides the user with the increased flexibility and makes the BSP solution more functional. AMS v.2.52 has become more adaptable to the user's network environment. The built-in SMTP server relieves the user of problems associated with web hosting, such as server inoperability, overload or inability to detect a bad mail address. Conversely, the user can preset any hosting server as an SMTP relay which increases the performance at the cost of sharing control over the process.

Input Mail Processor, an integrated module shipped with AMS v.2.52, has acquired a new level of flexibility and now allows both rule-based and interactive configuration of mail processing. This module automates subscription and update of mailing lists and handles the dispatch of conformations and notifications. Dynamic update of lists of newsletter subscribers will make the user's newsletter campaign more efficient. It is also possible to integrate Input Mail Processor with news subscription on the user's Web site.

"AMS has undergone a series of improvements, which we made in response to our users requests," says Maxim Terentjev, coordinator of the BSP creative team. "Improved Mail List Manager allows mailing lists to be compared, merged, split, and verified for duplicates. You will find that the performance of the SMTP server is increased, and now it can run several mailings at one time. We also added a new module to run scheduled mailings in the auto mode. The new version gives better statistics of the campaign effect. Real-time number of opened messages and clicked links gives a pretty clear picture of the campaign effect.
In personal copy mode you can even see the lists of recipients with positive response.

Like other products under BSP brand, AMS is designed to give users a high degree of functionality for a great price. The new enhanced version has already got a warm welcome from our customers, and there were a number of orders for updates. We continue working on AMS to satisfy customers' needs for the most advanced technologies and services."

AMS Enterprise v.2.52 Features at a Glance

- It is a standalone suite for email marketing with full control of the mailing in user's hands;
- AMS Enterprise has all services and tools that you need for efficient email marketing;
- Mail List Manager imports mailing lists, compares, merges and splits the content;
- Mail Merge templates help to create personal messages;
- Built-in high-performance SMTP server with multithreaded architecture relieves the user of web hosting and logs SMTP session and real-time statistics of mailing efficiency;
- Powerful WYSIWYG HTML message editor that supports tables, images, hyperlinks, etc.
- AMS Enterprise includes the Input Mail Processor utility designed to handle all the jobs related to automating mailing list subscription requests

Pricing and Availability
AMS Enterprise v.2.52 runs under Windows 98/Me/2000/XP and costs 289,95 USD for a business license. Free technical support is extended to all registered users. Free trial version is available for download at http://www.bspdev.com/down_load/AMSE252.zip

About Business Software Products
BSP was founded in 2001 by a group of software developers and since then has been concentrating on email marketing utilities. Their marketing solutions produced a string of international awards. Software under BSP brand is deployed by over 900 companies throughout the world to provide a high standard service to millions of clients. You can find more information about the company at the official website: http://www.bspdev.com.